Paper tissue is no longer just a simple functional tool. Beside its basic function it also has to have an attractive packaging that can decorate our home. Consumers are getting more and more conscious about choosing the right paper tissue. Quality and appearance are both very important. Extra features like extra softness, tissue with balsam are getting very popular. Kleenex Balsam Hanks protect consumers’ nose by their marigold balsam content, and the Kleenex Ultra Soft is the softest tissue in the market, which can prevent nose’s rubefaction.
Kleenex boxes provide an esthetic appearance in our home with their attractive design.
The youngest consumers are also targeted; the brand has a Kids Collection which is available both in Hanks and Box form. Wiping their nose is more fun this way.