MARTINI & ROSSI® was born of a partnership between two skilled men, Alessandro Martini and Luigi Rossi: Alessandro the spirited entrepreneur, Luigi the inspired master craftsmen. Together they shared a vision to produce a unique product that would represent the very best in Italian quality and style. In the mid 1800’s the two men first came together in Turin working for a company specialising in the production and sale of wines, vermouth and liqueurs. Throughout this time they sort to create a new formulation for a smoother, more consistent style of aromatic wine. In 1863 they launched their masterpiece to global acclaim and the new company of MARTINI & ROSSI® came into being. MARTINI & ROSSI® has always been a company infused with a pioneering spirit. From the very beginning Luigi and Alessandro were determined and passionate about taking MARTINI & ROSSI® across the world.
Today, the Italian style, sophistication and taste of MARTINI & ROSSI® continues to attract many admirers and is enjoyed by fashionable celebrities in the world’s finest bars.
It is the charismatic drink of the truly stylish who know it as…the world’s most beautiful drink.